The Customer Insight Suite maacis is a modern, interactive and cloud-based web solution for a 24/7 helicopter view of the individual media business. Based on high-quality, fine-grained market data, maacis allows analyses to be carried out and data attributes to be weighted and intersected to display a wide range of target groups in the room. From now on, we will be presenting a feature from the tool every month in our meet maacis series. We start with the portfolio analysis function.
With the portfolio analysis function, retailers now have the option of easily combining and interpreting target group attributes. The potentials can be analysed using a two-dimensional matrix and localised down to the level of the micro-geographical KGS14PLZ.
Example: