Europe's market leader for
offer communication

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Customised solutions from the market leader in offer communication

As reach managers, we bring your advertising message to the right place at the right time. With successful, cross-media and data-based offer communication, we make a significant and measurable contribution to increasing your sales.

Meet MEDIA Central

> 100
Retail Customers
> 4
Locations europewide
> 25
Countries internationally
> 25
Years of experience

Our services for you

How do you successfully communicate offers?

 

As the market leader and trusted partner of retailers, we know your challenges - and the solutions to them. Our geo-intelligent, data-based solutions are the key to your successful media mix. Discover our service portfolio and our products & process solutions that contribute significantly to increasing your frequency.

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An extract from our satisfied customers

Our customers' success is our focus

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Market research

Data, facts, future: our current studies

Grafik ChannelUP 2024 Vol. 2

Current studies

ChannelUP Volume 2 (2024)

Industries analysed: Food retailing, retailers of durable goods (personal furnishings, home(works), garden, consumer electronics)

Special topic: Geo-marketing - Targeting and designing offers

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Current studies

ChannelUP Volume 1 (2024)

Sectors analysed: Food retail, DIY stores, consumer electronics centres, furniture and home furnishing stores, non-food discount stores

Special topic: Activation of switch buyers, as well as a look at offer affinity, advertising refusals and perception of REWE leaflet attitude

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Current studies

ChannelUP Volume 4 (2023)

Sectors analysed: Food retail, beverage and consumer electronics centres

Special topic: Retrospective of channel changes for the individual quarterly surveys, as well as an outlook for the coming year 2024

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Current studies

ChannelUP Volume 3 (2023)

Sector analysed: Food retailing

Special topic: Channel changes in food retailing - also with a view to the current REWE issue

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Current studies

ChannelUP Volume 2 (2023)

Industries analysed: Food retail, furniture and furnishing stores, clothing and textile discounters

Special topic:Offer communication in the digital age

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Current studies

ChannelUP Volume 1 (2023)

Sector analysed: Food retail, non-food discounters, DIY stores

Special topic: Offer communication in the context of rising inflation

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News

On our expert blog, we regularly provide information about market and industry news on the subject of offer communication, current trends and announcements from our company. Discover our latest articles.

  • Blog

The future of offer communication: A conversation with Alfons Frenk and Josef Sanktjohanser

In our exclusive interview with Alfons Frenk and Josef Sanktjohanser, two of the most experienced managers in the German retail industry and…

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  • Blog

Print adverts as a success factor: How to strengthen your Black Friday advertising nationally

Black Friday is synonymous with discount battles and a veritable shopping frenzy - both offline and online. The global phenomenon has long since…

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  • Blog

Precise targeting, maximum impact: Geomarketing as a success factor in offer communication

Consumers are confronted with advertising messages on numerous channels every day. It is therefore essential for retailers to stand out and place…

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Menschen am Tischkicker
  • Zertifikat Great Place to Work 2021-2022
  • Siegel Gesunder Arbeitgeber 2024/25 Schwerpunkt Gesundheitsförderung
  • Siegel Gesunder Arbeitgeber 2024/25 Schwerpunkt Gesundheitsmanagement

Career

Get started with MEDIA Central!

Become part of our dynamic team and shape the future of offer communication with us.

Careers at MEDIA Central

 

 

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