With MCpure we not only support our customers in handling complaints, but also show them a way to reach complainants immediately with offers. Because despite the highest quality standards in terms of delivery, complaints are known to occur in the leaflet business.

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Achieving efficient results with MCpure

Since 2020, MEDIA Central has been offering retailers with MCpure an individualised, web-based application with which end customers can create complaints independently and in a standardised manner. MCpure is device-independent and can be used on the go with a smartphone, on the couch with a tablet or at the desk with a computer. A link that is called up via the retailer's website or a QR code opens a dynamic form that requests all relevant information about the complaint. This information is transferred to MEDIA Central via an interface and processed there as complaints.

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We are constantly working on innovations and improvements to always offer our customers the best possible solution for their quotation communication.

In the next release, in February 2024, we will fulfil the wishes of our international customers and integrate the languages English, Polish and Czech. We also offer the option of registering for a follow-up check to verify the success of the measures. This involves a double opt-In will be implemented to validate the email address to ensure maximum security.

From May 2024, complaints can even be submitted throughout Europe.

Advantages of MCpure

What we offer you

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Data security first and foremost

An essential feature of MCpure 2.0 is its certification in the area of data security. The processing of personal and therefore sensitive data requires responsible handling and the highest security standards, which are guaranteed by pentest confirmed by the external service provider aramido.

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User-friendly handling

The questions on problems and complaints of all kinds can be answered easily and purposefully using a selection field. This also ensures efficiency in the systemic evaluation. The integration of additional questions, for example about advertising refusals or queries as to whether the brochure was delivered too early or too late, ensure even more precise problem identification.

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Playing out a digital prospectus for closing

The application offers the option of delivering a digital brochure to the complainant after filling out the form. This function, which is available by booking the digital brochure with Offerista Group, retailers can not only record complaints, but also solve the problem directly and reach the end consumer immediately.

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Customised layout adaptations

The revised design is not only more modern and appealing, but can also be customised to match the corporate design.

Do you have any questions?

Feel free to contact me!

Rebecca Reinders

Head of Quality Management

+49 2161 4660 252