Gesprächssituation

Market research

Our dedicated team of market research experts regularly conducts in-depth studies to understand the acceptance of advertising and the general use of various channels. This enables us to keep a close eye on current changes and trends in the world of offer communication and to provide our customers with targeted advice based on well-founded results.

Wort "success" auf Fensterfront
Logo ChannelUP

How do retailers keep track of the dynamic developments in the world of offer communication? The answer: Our new - together with IFH Media Analytics - developed together with IFH Media Analytics ChannelUP.

Every quarter, ~1,000 participants are surveyed not only on the use of various channels of offer communication, but also on current events and trends.

Please note: our studies are only available in German.

Grafik ChannelUP 2024 Vol. 2

Volume 2 (2024)

Special topic: Geo-marketing - Targeting and organising offers

Industries analysed: Food retail, retailers of durable goods (personal furnishings, home(works), garden, consumer electronics)

To download

Volume 1 (2024)

Special topic: Activation of switch buyers, view of offer affinity, advertising refusers and REWE leaflet attitude

Sectors analysed: Food retail, DIY stores, consumer electronics centres, furniture and home furnishing stores, non-food discount stores

To download

Volume 4

Special topic: Retrospective of channel changes for the individual quarterly surveys, as well as an outlook for the coming year 2024

Sectors analysed: Food retail, beverage and consumer electronics centres

 

To download

Volume 3

Special topic: Channel changes in food retailing - also with a view to the current REWE issue

Sector analysed: Food retailing

 

 

To download

Volume 2

Special topic:Offer communication in the digital age

Industries analysed: Food retail, furniture and furnishing stores, clothing and textile discounters

 

To download

Volume 1

Special topic: Offer communication in the context of rising inflation

Industries analysed: Food retail, non-food discounters, DIY stores

 

To download

Zwei Personen schauen gemeinsam in ein Heft

Study archive

Previous studies

We have been conducting regular market research since 2016. Among other things, we have intensively analysed the target group of advertising refusers and the cross-media interaction of different channels of offer communication.

 

To the archive

Series of ChannelUP studies
Company*
Name*
E-Mail*
Telephone
How did you hear about the ChannelUP study series?

*Required fields

Do you have any questions about our studies?

Then please contact me!

Portrait Palle Presting

Palle Presting

Team Lead Marketing & Research

Palle.Presting@media-central.com

+49 2161 4660 328