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How do retailers keep track of the dynamic developments in the world of offer communication? The answer: Our new - together with IFH Media Analytics - developed together with IFH Media Analytics ChannelUP.
Every quarter, ~1,000 participants are surveyed not only on the use of various channels of offer communication, but also on current events and trends.
Please note: our studies are only available in German.
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Study archive
Previous studies
We have been conducting regular market research since 2016. Among other things, we have intensively analysed the target group of advertising refusers and the cross-media interaction of different channels of offer communication.