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Market research

Our dedicated team of market research experts regularly conducts in-depth studies to understand the acceptance of advertising and the general use of various channels. This enables us to keep a close eye on current changes and trends in the world of offer communication and to provide our customers with targeted advice based on well-founded results.

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How do retailers keep track of the dynamic developments in the world of offer communication? The answer: Our new - together with IFH Media Analytics - developed together with IFH Media Analytics.

Every quarter, ~1,000 participants are surveyed not only on the use of various channels of offer communication, but also on current events and trends.

2025 Vol. 4

Special topic: Audio Advertising 2025 - Between attention and activation

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2025 Vol. 3

Special topic: The year-end rally in the reality check of offer communication

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2025 Vol. 2

Special topic: Between like and impact: Social media in the reality check of offer communication.

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2025 Vol. 1

Special topic: Loyalty apps under the microscope - how customers use them and where their limits lie.

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WHITEPAPER

From rejection to activation: How advertising rejecters become offer users

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Study archive

Previous studies

We have been conducting regular market research since 2016. Among other things, we have intensively analysed the target group of advertising refusers
and the cross-media interaction of different channels of offer communication.

 

To the study archive

Series of ChannelUP studies
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Do you have any questions about our studies?

Portrait Palle Presting

Palle Presting

Team Lead Marketing & Brand

Palle.Presting@media-central.com

+49 2161 4660 328