Many retailers have cut their advertising spend during the coronavirus crisis. Across Germany, gross spending fell by around 20 per cent in May.
As part of the webinar series "ECC Webinar Days" on 14 July, MEDIA Central Division Manager Dr Jörg Biefeld and IFH Managing Director Dr Kai Hudetz will explain why this could be a case of "saving at the wrong end" and which forms of offer communication are now particularly promising.
Participants will also get their first exclusive insights into the study "Der Prospekt als Markenbotschafter" by IFH and MEDIA Central, which will not be officially published until autumn.
You can find the link to register below the article. The webinar starts at 11 a.m. and is free of charge.
We look forward to your participation!