JYSK, formerly known as DÄNISCHES BETTENLAGER, has decided in favour of a partnership with the MEDIA Central following a multi-stage pitch. From October 2023, the MEDIA Central will be responsible for the furniture and furnishing company's leaflet distribution throughout Germany. The two companies are thus expanding their already successful collaboration in France.
"We are delighted that a major retail company like JYSK is relying on this tried-and-tested medium with us, especially in times when leaflets are often scrutinised. Here's to a successful collaboration!" says Ingo Wienand, CEO of the MEDIA Central.
JYSK was founded by Lars Larsen in Denmark in 1979. Since then, the company has developed into a steadily growing international retail chain. The JYSK Group now has more than 3,000 shops in 48 countries worldwide and annual sales of 4.87 billion euros. JSYK is part of the family-owned Lars Larsen Group, which also owns other companies in various sectors, including furniture stores and restaurants.