Your Retail Media Architects

From Insights to Impact: Market your advertising space based on data and position brands and products where their relevance and acceptance is highest!

Download info paper now

Retail Media at a glance

Utilise the full potential of your customer data

Discover the benefits of retail media to revolutionise your customer approach. Reach loyal and new customers with personalised content by marketing your inventory online and offline. Offer brands the opportunity to place their messages on your platform and benefit from target group-specific playout and comprehensive measurability. Retail Media enables you to monetise your inventory and first-party data and turn it into a new source of revenue.

Away from simple inventory marketing and towards intelligent insights marketing!

Advantages for retailers

Benefit from insight-based marketing of your advertising space

Buying experience

Retail Media improves your shopping experience with personalised advertising content that presents your customers with relevant products and offers. This ensures greater customer loyalty and a seamless shopping experience that is tailored to the individual needs and interests of your customers.

New earnings opportunities

With Retail Media, you can monetise your platforms and first-party data by selling advertising space to brands. This creates additional revenue streams and increases your profitability by maximising the value of your existing infrastructure.

Insights generation

Retail-Media offers you comprehensive analysis and measurement tools that give you valuable insights into customer behaviour. These data-driven insights enable you to optimise marketing strategies and make well-founded decisions that increase your business success.

Direct increase in sales

You can directly increase sales through the targeted placement of relevant advertising content. Retail media increases the visibility and attractiveness of the products for sale, which leads to more sales and improved sales development.

Service portfolio

We are there for you all the way!

Customised concepts for your retail media success

Every retail media strategy starts with the comprehensive development of a concept. MEDIA Central supports you by defining your goals, analysing your current situation and developing a tailor-made concept that ensures effective marketing of your inventory.

Targeted strategy consulting and efficient marketing

Together with our experienced partners, we analyse your company's first-party data and create comprehensive marketing documents. Our experts provide you with comprehensive advice and take care of both the acquisition of brands and their management to ensure your success.

We are there for you in every phase of implementation.

From the creation of offers and booking processing to comprehensive campaign management, we look after your store and ensure your retail media success.

The key to your retail media marketing and maximum impact lies in measurement and optimisation.

We analyse the results of your campaigns and provide you with detailed reports. By identifying strengths and weaknesses, we develop targeted adjustments and give you recommendations for action to ensure the data-driven success of your strategy.