OnPoinD

Would you like to reduce or completely replace traditional print brochures with digital channels? With OnPoinD, we offer you the perfect solution: locally relevant, targeted and to the point.

Find out more

OnPoinD

Your path to success!

OnPoinD provides a data-based foundation for the transformation of traditional print brochures to digital advertising channels. Through precise detailed media planning, we analyse the specific impact factors of different sectors and media formats. Using exclusive data models, we calculate the optimum advertising pressure required to replace the reach and impact of the print brochure with digital contacts. This approach enables sound planning that maximises both the efficiency and effectiveness of your advertising strategy. OnPoinD supports you in strategically shaping the transition to digital channels and optimising your target group approach in the long term.

01

Advertising area

We determine your optimal advertising area, optionally on the basis of an existing area. Among other things, we analyse the maximum willingness to travel, your target group and your competition. We are also happy to incorporate customised data.

Optimierung Werbegebiet
Analyse Zielgruppe

02

Target group

We analyse your individual target group at postcode level in terms of media usage and the drive-to-store effect of various advertising channels. In this way, we ensure that only those channels are used that are associated with increased frequency at the POS.

03

Spatial media discharge

Based on the defined advertising area and the media affinity of your target group, we determine at postcode level where print, digital or both work best.

Räumliche Medienableitung
Medienselektion

04

Media selection

We select the right advertising channels for you by analysing, among other things, which digital platforms your target group uses and which channels actually trigger a purchase impulse.

05

Detailed media planning

How many digital contacts are needed if the print brochure is to be replaced by digital channels? To answer this question, we use exclusive data to determine industry- and media-specific impact factors that allow us to calculate the optimum advertising pressure.

Medienfeinplanung
Individuelle Medienempfehlung

06

Recommendation

You receive a customised print-digital mix for a precise and efficient target group approach.

07

Performance measurement

Your success is important to us, which is why we work in partnership with you during the digital transformation. Using measurement methods such as footfall measurement, receipt and product uplift measurements, we always keep an eye on the success of your campaigns and can optimise the use of media if necessary.

Erfolgsmessung

Feel free to contact me!

Do you have any questions?

Mona Klein

Head of Digital Media Strategy & Client Service

Mona.Klein@media-central.com

+49 2161 4660 168