Geo-Intelligence

Targeted advertising for maximum success

We combine location data, market potential and media data to create precise geomarketing strategies - for less wastage and more impact per campaign.

More relevance through spatial market analysis

Strategic media planning based on data

In media planning, it is not only who your target group is, but also where it is reached. Successful campaigns are created where location, target group and medium interact optimally.

Our geo-intelligence analyses spatial market and customer data and integrates this directly into your media planning. This allows you to reach relevant target groups in regions with strong purchasing power, increase campaign efficiency and reduce wastage through data-based, location-specific advertising strategies.

More impact. Less wastage

Your advantages with Geo-Intelligence

Geo-intelligence enables precise targeting based on spatial market and customer data. Instead of blanket regional planning, we define optimised advertising areas based on real potential. This allows you to utilise your media budget more efficiently, significantly reduce wastage and gain a sound basis for decision-making for your media and location strategies. Data-based media planning on a map basis makes the impact of your campaigns transparent, measurable and sustainably controllable.

Expertise you can rely on

We rely on experienced partners

Our geo solutions

Geo-Media Scoring

Our geo-media scoring evaluates your advertising area on the basis of socio-economic, demographic and, ideally, customer-specific data. It is an innovative tool that helps our customers to precisely target their specific target group with advertising offers. By combining geographical and socio-demographic data, marketing campaigns can be targeted more efficiently.

Boundary distributions

Cross-border offer communication offers German retailers a variety of advantages and enables them to tap into new markets and increase sales. By targeting customers in border regions, German retailers can not only expand their reach, but also exploit new potential. Especially in times when consumer prices vary greatly, offering attractive prices and products abroad can be crucial to gaining a competitive advantage.

Competition

A well-founded competitive analysis is the key to strengthening your position in the market. By systematically evaluating the attractiveness and positioning of your competitors, we can gain valuable insights into how they influence your advertising area. These insights help you to optimise your marketing measures. In this way, you secure decisive advantages and always stay one step ahead.