Geo-Intelligence

Targeted advertising for maximum success

Our geomarketing solutions offer you customised media solutions. From analysing customer-specific data in a spatial context to geostatistical potential evaluation and map-based media planning.

The relevance of spatial components in media planning

In an increasingly digitalised and networked world, it is more important than ever to place your messages in the right place at the right time. This is exactly where our geo-intelligence comes in: We enable precise, spatial analysis of target groups and their advertising behaviour. By integrating geographical data into advertising and media planning, we at MEDIA Central can ensure that your advertising messages are not only seen, but also recognised by the right people.

With geomarketing, we maximise the relevance of your campaigns and increase your advertising efficiency - with pinpoint accuracy and a focus on success.

Our geo solutions

Geo-media scoring

Our geo-media scoring evaluates your advertising area on the basis of socio-economic, demographic and, ideally, customer-specific data. It is an innovative tool that helps our customers to precisely target their specific target group with advertising offers. By combining geographical and socio-demographic data, marketing campaigns can be targeted more efficiently.

Boundary distributions

Cross-border offer communication offers German retailers many advantages and enables them to tap into new markets and increase sales. By targeting customers in border regions, German retailers can not only expand their reach, but also exploit new potential. Especially in times when consumer prices vary greatly, offering attractive prices and products abroad can be crucial to gaining a competitive advantage.

LM³ Derivation media mix

Local Media Mix Modelling, or LM³ for short, combines print and digital marketing and is an innovative solution for location-based retail marketing. The approach is designed to help retail companies maximise the efficiency of their media use for each of their shops.

Competition

A well-founded competitive analysis is the key to strengthening your position in the market. By systematically evaluating the attractiveness and positioning of your competitors, we can gain valuable insights into how they influence your advertising area. These insights help you to optimise your marketing measures. In this way, you secure decisive advantages and always stay one step ahead.