How is my current campaign performing?

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maacis

The Dashboard for Better Local Marketing Communication

maacis is your go-to tool for day-to-day operations, helping you make local media decisions in minutes instead of days. With maacis, your daily operations become simpler, faster, and more transparent: locations, campaigns, media territories, and quality data are all brought together on a single platform.

Our guiding principle is clear: clarity leads to understanding. Understanding leads to better decisions.

One login. One dashboard. All the information. 

Local advertising is key to success

but often unnecessarily complex

reporting, reconciliation, reinquiries

loss of time

reporting, reconciliation, reinquiries

decreasing quality standards were identified too late

risk

decreasing quality standards were identified too late

shortfall & readjustment

cost

shortfall & readjustment

but often unnecessarily complex
but often unnecessarily complex

With maacis, you can see everything that matters

all in one place

quickly see where ads are running

orientation

quickly see where ads are running

rely on valid data

understand

rely on valid data

act independently

decisions

act independently

  • orientation

    maacis shows everything at one glance

    All relevant information in one place and available at any time:

    • active locations
    • ongoing measures
    • affected media sectors
  • Understanding

    maacis makes feedback visible

    spatially located and identifiable

    • Where are the anomalies?
    • Where do quality KPIs indicate a need for action?
    • Where is something going differently than expected?
  • Decision

    maacis makes decision-making safer

    Everyone is talking about the same information

    • Measures
    • Quality metrics
    • Media sectors

One tool – all roles

Take advantage of maacis

Do you manage marketing activities strategically?

Do you manage marketing activities strategically?

With maacis, you can manage campaigns, budgets and performance in a centralized, transparent, and comparable way

Do you plan and coordinate local marketing initiatives?

Do you plan and coordinate local marketing initiatives?

maacis supports you in the data-driven planning, management and implementation of local or regional campaigns

Do you need reliable analyses and sound decision-making criteria?

Do you need reliable analyses and sound decision-making criteria?

Get precise analyses, key indicators and competitive overviews at one click

Would you like to identify market opportunities and keep track of your competitors' activities?

Would you like to identify market opportunities and keep track of your competitors' activities?

maacis visualizes locations, identifies coverage gaps, and provides transparency into competitors' presence—ideal for field sales, expansion, and territory planning.

Knowing where advertising works

in maacis

Because local decisions require clarity. All locations, initiatives, media areas, quality metrics and analyses in a single, unified view.

Where are we active?

targeted markets

targeted markets

What's going on around me?

competition

competition

where are problems

quality indicators

quality indicators

What are the next steps?

analyses

analyses

REFERENCE

What our customers say

"maacis is a simple, user-friendly tool that creates a common understanding of distribution and potential areas when working with the sales force. The visual representation makes gut feelings objective and enables clear, quick recommendations for action"

Lennart Petersen, Regional Head of Commercial Sales Germany, Austria, Switzerland

"With maacis, we finally have full control: we can see all distribution areas at a glance, use the powerful analysis options for our planning and have all complaints under control immediately. This makes our day-to-day customer management much more efficient and professional!"

Customer management

FAQ

Frequently Asked Questions

maacis combines a wide range of external data sources—including geographic and location data, market information, target audience and household data, as well as media placement data. In addition, internal company data can be integrated as needed.

The database is built on long-standing partnerships, including those with axiom Deutschland GmbH and Michael Bauer International GmbH.

Regular verification and update cycles ensure that the data used is always current and reliable. 

Access is provided through a custom setup by MEDIA CENTRAL. Once access is granted, users receive a personalized, step-by-step introduction. Depending on the scope and setup, maacis is typically ready for use within a few days. Even after that, our support team is always here to assist you.

Feel free to contact us or request a demo directly.

Pricing depends on the scope of the project, data integration, and the number of users.

We would be happy to provide you with a customized quote tailored to your requirements and use cases.

Yes. maacis has a modular design and can be flexibly adapted to existing processes, role models, and data structures. Requirements are defined collaboratively and integrated seamlessly into the system. 

maacis is available throughout Europe, with a slightly reduced data portfolio. 

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Frequently Asked Questions