Europa im Fußballfieber: Das ultimative Nischenwissen zur EM 2024!

Fußballfreunde und Wissbegierige aufgepasst: Nach 36 Jahren findet erstmalig wieder eine Europameisterschaft in Deutschland statt und wir haben sie ganz genau unter die Lupe genommen. In unserem Blog-Beitrag finden Sie lustige Fakten rund um die EM 2024, mit denen Sie beim Public Viewing zum Europameister der Unterhaltung werden. Wie Geo-Intelligence rund um den Fußball Ihnen darüber hinaus beim Abverkauf helfen kann, verraten wir ebenfalls.

Die ewige Tabelle: Welches Land holte bisher die meisten Siege?

Die erste Europameisterschaft fand 1960 unter dem Namen „Europapokal der Nationen“ statt. Seitdem wird in der ewigen Tabelle jedes einzelne Ergebnis dokumentiert: Spitzenreiter ist mit 94 Punkten unsere Nationalelf!

Auch bei der Zahl der EM-Titel führt die deutsche Elf mit drei Titeln, ebenso viele konnte die Spanische Nationalmannschaft holen. Frankreich und Italien konnten bislang zwei Titel erkämpfen, während sich Dänemark, Niederlande, Portugal und Griechenland jeweils über einen EM-Pokal freuen durften.

Mithilfe unserer map.bites finden Sie heraus, wie die diesjährigen Teilnehmer historisch bislang abgeschnitten haben!

EM-Funfacts: Knowledge you can use to score points!

Germany's Julian Nagelsmann (36) is the youngest coach at this European Championship, while neighbouring Austria's 65-year-old Ralf Rangnick is the oldest coach on the pitch (source: Transfermarkt, 2024)
Cristiano Ronaldo scored the most goals for Portugal during the European Championships: CR7 leads this table with 14 goals - will he be able to extend this record? (Source: weltfussball.de)
The highest market value of the participating teams is achieved by "The Three Lions": England's international players are valued at around €1.78 billion. This is almost twice as high as that of the German national team (source: Transfermarkt)
Winning titles on home soil is a long time ago and has only been achieved by three teams. So far, Spain (1964), Italy (1968) and France (1984) have triumphed on home soil.

Boosting sales with geo-intelligence and football knowledge

We at MEDIA Central have already secured the title of European champion: As the European market leader in offer communication, we advise our customers so that they always come out on top. How does this work using football as an example?

Just under 10% of Germans (aged 14 and over) play football at least once a month. The right footwear is an advantage - in our example case, we show how our geo-competence can increase sales.

We use our geo-media scoring to help us here. It is an innovative tool that helps our customers to precisely address their specific target group using promotional advertising. By combining geographical and socio-demographic data, marketing campaigns can be targeted more efficiently.

Let's assume a sports goods shop wants to advertise high-quality football boots from an established brand. In order to determine the optimal advertising area, taking into account the product to be advertised, we use our geo-media scoring to analyse where the target group lives. In our example, the target group plays football at least once a month and also has a high purchasing power. The analysis therefore focuses on four parameters: Distance, purchasing power, target group, and advertising refusers. We use our established data providers to determine these factors for each micro-geographical area unit, intersect and weight them and finally summarise them into an overall score in order to determine the suitability of each area unit in the shop's catchment area and the right media mix for the advertising offer. The score is aggregated at postcode level for further advertising area planning.

The map shows the overall score and thus the suitability of each area unit in the catchment area of the retailer location

Depending on the requirements, the parameters taken into account can be adapted, replaced and flexibly weighted. This means that each score can be individualised for different requirements.

With our expertise in offer communication and geomarketing, you can secure first place in sales - hopefully just like the German national team on the pitch!

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