From print to digital: transform your offer communication with OnPoinD

More and more retailers are facing the challenge of reducing or completely replacing traditional print brochures with digital channels. But how can this transformation be achieved without losing the proven impact and reach of the previous advertising strategy? This is precisely where OnPoinD comes in - an innovative approach that offers locally relevant, targeted and data-based solutions.

OnPoinD - simply to the point

With OnPoinD, we offer you a solution that makes the transformation from print to digital seamless and strategic. Our approach is based on precise, detailed media planning that analyses the specific impact factors of different sectors and media formats. Using exclusive data models, we calculate the optimum advertising pressure required to replace the impact of the print brochure with digital contacts.

Of course, such a transformation from print to digital does not happen overnight. It is a process that requires ongoing optimisation of the use of media. MEDIA CENTRAL accompanies you in partnership at every step of this development. In the short term, we focus on improving media KPIs, in the medium term on testing the advertising impact in terms of sales and frequency and deriving scalable digital measures. In the long term, we support you in the gradual adaptation of your media measures towards digital channels.

OnPoinD - your path to success!

OnPoinD is more than a solution - it is your path to a future-orientated advertising strategy. We support you in strategically and effectively shaping the transformation from print to digital. Put your trust in our expertise and make your offer communication fit for the future.

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