Why "digital only" falls short
Digital channels offer clear advantages: short-term customisability, precise target group selection and clear measurability along defined KPIs.
Nevertheless, a clear picture emerges in practice: according to Prospektmonitor 2026, over 90% of Germans use brochures at least occasionally, 74% read them weekly and around one in two people state that they have a poorer overview of offers without brochures.
At the same time, complex transformation needs arise: from cost pressure to sustainability goals or a desired image change. The decisive factor is therefore not substitution, but orchestration: how can print and digital channels be combined to maximise impact?
Our answer: OnPoinD
With OnPoinD, we guide retailers through this transformation based on data. For an efficient media budget and an optimal print-digital ratio. Our approach is simple: we analyse, optimise and monitor .
1. analysis
We determine the effective advertising area. In addition, we evaluate the existing advertising pressure and the media utilisation of the target group. The aim is to identify wastage and define potential.
2. optimisation
On this basis, we define the media selection: we design the optimum mix of classic print brochures, digital pull (e.g. brochure platforms) and digital push (e.g. social & display ads). This results in efficient budgets and a resilient print-digital ratio for each location.
3. control
The impact is continuously measured, e.g. through store visits, sales data or footfall measurements. On this basis, we follow up during the campaign period. This cycle ensures that messages, contact points and frequencies are optimised.
Those who understand, measure and systematically combine channel-specific strengths in the transformation of offer communication will be successful. OnPoinD provides the methodological basis for this: transparent, data-based and with controllable risk.
Would you like to delve deeper and see specific use cases?