More than just a new design: a visible expression of our further development.
Since our foundation in 1997, we have developed from a provider of unaddressed household advertising into the European market leader and cross-media reach manager. Today, we support our customers strategically as a partner to retailers - with a deep understanding of retail, data-driven precision and cross-channel implementation expertise.
Our vision remains our guiding principle:
"As the strongest implementation partner, we are transforming the future of offer communication.
We create measurably effective added value through innovative offline and online solutions.
We are a partner, promoter and driving force for customers, employees and the industry."
Our new brand image visualises this vision.
A logo that embodies our way of thinking
The dynamic, flowing form symbolises our aspiration: to intelligently connect
consumers, retail and media - exactly what your product communication needs today.
A claim that shows attitude:
"we speak retail" - it's not just a claim, it's a promise, our attitude. Because we speak the language of retail. We not only understand our customers, but also their customers. We think across channels, act in an impact-orientated way - and ensure that your offers reach the places where they have an effect: In print, digital and beyond.
We don't make offer communication more complicated, we make it more effective.
New appearance, proven strength:
Our in-depth understanding of retail, our data-driven offer communication, our power of implementation across all channels: these are the foundations on which we stand.
What has changed? The way we communicate this - clearer, more focussed, more future-oriented.
We are continuing to develop
With the new brand image, we are making a statement:
We remain MEDIA CENTRAL - only more focussed in what you value about us.
As a strategic partner, as a source of inspiration, as a realiser.
MEDIA CENTRAL - we speak retail.