The FKR Group has decided in favour of a strategic partnership with MEDIA Central. Since 1 January 2025, MEDIA Central has been responsible for leaflet distribution for seven OBI stores and five hagebaumarkt stores in Hesse. The decision in favour of MEDIA Central was primarily based on its many years of experience and market-leading expertise in holistic offer communication.
Ingo Wienand, CEO of MEDIA Central, comments on the collaboration: "As a company with a long tradition, we are delighted to support the FKR Group with its haptic offer communication and thus become part of its long-standing success story. Together, we will master the challenges of the future and continue to develop sustainably."
The W. Felden, Kaiser und Roth (FKR) Group can look back on a rich history of over 250 years and is characterised by sustainable development and foresight. With the opening of the first DIY stores at the time of the early development of the DIY market, the FKR Group took a decisive step towards establishing a successful business concept.
Today, the FKR Group operates 17 builders' merchant locations as well as OBI and hagebaumarkt stores in Hesse and North Rhine-Westphalia. The company employs almost 800 people and offers over 100,000 different products. To this day, the FKR Group remains a family-run company that is proud of its success as a down-to-earth medium-sized enterprise.