360° drive-to-store marketing: precision meets innovation
The demands of the retail trade are constantly growing. This makes it all the more important to reach target groups effectively and on all channels.
Our approach goes far beyond traditional advertising: with 360° drive-to-store marketing, we accompany our customers along the entire customer journey. Print and digital strategies merge into an integrated approach that addresses target groups exactly where they are active - whether offline, online or on social media platforms. To identify precisely these target groups, we rely on state-of-the-art technologies such as geo-intelligence and AI-supported target group management to realise hyper-precise campaigns.
The result? More efficiency, greater reach and maximum impact - a real game changer in offer communication.
Artificial intelligence as the key to a personalised customer approach
By using AI, we not only understand target groups better, but also reach them in a more targeted way. This is demonstrated by our most recent collaboration with one of Germany's most renowned specialist drinks retailers. Together with our client, we have identified target groups such as "Gustav, the habit lover" or "Isabelle, the inspiration seeker" and are able to develop customised media strategies.
With the help of AI, we not only create new target groups and segments, but also enrich existing personas and target groups. This enables us to gain in-depth insights into our clients' target groups and create a sound basis for effective and precise media strategies.
By intelligently analysing media usage behaviour, purchasing power and geographical factors, we determine the most suitable advertising areas and create tailor-made media mixes for each shop. This ensures that every message lands on target.
Ready for the future
Digitalisation is changing the rules of the game in product communication - and MEDIA Central is actively shaping this change. As a strategic partner, we support companies in not only mastering this transformation, but also utilising it as an opportunity.
The future starts now. Are you ready to take the next step?