MÖBEL MARTIN can look back on over 65 years of successful business history and is now the largest furniture retailer in south-west Germany, with eight furniture stores and an online shop. The staff use their passion and expertise to ensure a varied and contemporary shopping experience. As well as furniture and kitchens from well-known brand manufacturers and the company’s own brands, the range includes carpets, lighting, household goods, and decorative and home accessories. The family-run business, based in Saarbrücken, is now managed by the second and third generations.
The brief covers the distribution of leaflets via daily newspapers, advertising journals and Deutsche Post. The aim is to precisely target the reach within the catchment areas of all branches and to efficiently tailor print communications.
Caroline Steinmetz, Head of Key Account Management at MEDIA CENTRAL, emphasises: “We are delighted that MÖBEL MARTIN has placed its trust in us. Taking on the entire print budget enables us to precisely manage reach around all branches and increase footfall at the point of sale.”
MÖBEL MARTIN also views the new collaboration positively. Dr Jonas Bastian, Head of Marketing & Digital Business, explains: “MEDIA CENTRAL has impressed us with its expertise and transparent approach. We look forward to further developing our print distribution together and reliably reaching our customers across all our locations.”
We would like to thank them for the trust they have placed in us and look forward to our future collaboration.