Orientation: Transparency about ongoing measures
maacis shows which markets are active, which measures are running and which media areas are occupied. The services booked are transparently available at all times. This makes maacis the central working tool for local offer communication. All those involved work with a standardised data status: branch managers, marketing, media planning and quality assurance access a common data status. This reduces coordination efforts and facilitates decision-making.
Understanding: recognising and classifying deviations
Data is most valuable when it shows correlations. maacis makes it possible to specifically analyse and correlate different pieces of information. Complaints, for example, can be presented in a structured way: They can be visualised, filtered and exported, and the respective status can be tracked at any time. It is possible to recognise where feedback occurs, which areas are affected and whether recurring patterns are emerging. In this way, causes and correlations can be traced and form the basis for targeted measures.
Decision: Targeted control of measures
maacis links measures, quality indicators and media areas. This enables well-founded decisions to be made: Areas can be adjusted, volumes changed or measures reviewed. The planning of individual locations can also be further developed in a targeted manner.
In addition, analysis functions are available for local planning. These include the evaluation of socio-demographic data, the definition and combination of own territories and competitor analyses.
More depth for better planning
If you want to make better local advertising decisions, maacis is a tool that helps you do just that.
It provides orientation about locations, measures and media areas. It sharpens the understanding of quality, complaints and deviations. It makes decisions more reliable because relevant information is brought together.