Nowadays, retail media has become indispensable for retailers. This is not only due to its strong growth, but above all to the numerous advantages that data-based marketing of advertising space offers.
What is retail media?
Retail media refers to the insights-based monetisation of a retailer's inventory to advertising brands. This includes, for example, targeted on-site displays on the sales floor or strategic placements on the retailer's website. These and other marketing potentials are transformed into new sources of income for the retailer through the targeted use of first-party data and intelligent targeting mechanisms.
The advantages at a glance
Retail media is revolutionising the shopping experience with customised advertising content that is directly tailored to the interests and needs of customers. This personalised approach strengthens customer loyalty and creates a seamless shopping experience.
In addition, Retail Media opens up new revenue opportunities by optimising the use of platforms and first-party data to market existing inventory and create additional revenue streams. Comprehensive analysis and measurement tools also provide valuable insights into customer behaviour, enabling continuous optimisation of marketing strategies and ultimately contributing to a sustainable increase in sales.
MEDIA Central - Your Retail Media Architects
At MEDIA Central, we are convinced that in the dynamic world of offer communication, it is crucial to continuously develop your own media mix. By effectively integrating retail media, retailers are taking an important step towards the future, creating measurable added value both offline and online.
Use the expertise of our Retail Media Architects to realise the full potential of your customer data. With our unrivalled retail expertise and many years of experience, we support you with your independent retail media strategy - from customised concept development, targeted strategy consulting and efficient marketing to all-round service in the implementation of your campaigns. Contact us and find out more!