On 29 November, many consumers will be on the hunt for bargains at full speed. While the majority of advertising activities on Black Friday focus on the digital space, print offers a unique opportunity to reach consumers directly and without distraction.
Print adverts - reach meets trust
One of the biggest arguments in favour of print ads is their high credibility. Consumers perceive printed adverts in newspapers and weeklies as informative and trustworthy. According to a study by the newspaper market research organisation Gesellschaft der deutschen Zeitungen (ZMG), 79% of readers say that they find advertisements in newspapers to be particularly serious and credible.
Print also offers an impressive reach. According to the latest data from "ma Presse 2024 II", around 28.1 million Germans read daily newspapers every day, which corresponds to a circulation of around 10.2 million copies. These figures demonstrate the enormous potential that print media offers for Black Friday campaigns. In addition, 712 different weekly newspapers reach almost every household in Germany every week, with a total circulation of 46.7 million copies (source: BVDA). This means that print offers nationwide distribution - ideal for attracting the attention of consumers during this intensive sales period.
Print adverts also score highly in terms of flexibility. Adverts in daily newspapers or weekly magazines can be scheduled at short notice and thus offer the opportunity to react specifically to current developments or short-term price changes. With a print advert, you can not only reach broad target groups, but also achieve precise local differentiation - from national daily newspapers to regional weeklies.
On the road to success with MEDIA Central on Black Friday
MEDIA Central offers you customised solutions for your print advertising - especially during the intensive sales period around Black Friday. With our extensive network and decades of experience in print marketing, we can help you maximise your reach. Whether in daily or weekly newspapers, we enable you to target your customers both regionally and nationwide. Our efficient and cost-effective planning allows you to get the most out of your advertising budget. With MEDIA Central, you have a partner at your side who will accompany your campaign from start to finish - always with a clear focus on measurable results. Get advice now and celebrate success on Black Friday!