GEFAKO represents a strong association of over 190 specialised beverage retailers and more than 330 stores. With annual sales of around 240 million litres, the group is one of the relevant players in German beverage wholesaling. GEFAKO and GEDIG Getränke-Profis stand for regional product range diversity, high quality standards and customer proximity for private customers, catering, trade and commerce.
In the course of the co-operation with MEDIA CENTRAL, existing brochure activities were jointly reviewed, further developed and usefully supplemented. The focus was always on reaching the customers of GEFAKO and GEDIG Getränke-Profis in the best possible way and providing optimum support for regional targeting. In addition, the first digital measures were trialled to provide additional impetus in the communication mix.
Sebastian Vieregge, Head of Key Account Management at MEDIA CENTRAL, emphasises: "Together with GEFAKO, we have succeeded in bundling the brochure activities centrally and thus creating more transparency, efficiency and controllability in the communication of offers. This centralised structure forms an important basis for supporting regional market communication in a targeted manner and at the same time providing new impetus in the media mix"
Anja Buckenmaier-Murena, Head of Marketing at GEFAKO: "Our offer communication benefits from the joint work with MEDIA CENTRAL. The technical expertise is an important building block for us in the further expansion of our media mix."
The joint work on offer communication shows how valuable an open exchange and a clear common goal are for cooperation. GEFAKO and MEDIA CENTRAL will continue along this path and develop the measures step by step.