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MEDIA CENTRAL meets Markus Baum, Sales Director ScreenOnDemand
  • Blog

MEDIA CENTRAL meets ScreenOnDemand: making digital advertising measurably effective

Today, digital retail advertising must be effective across multiple screens and deliver measurable results in brick-and-mortar shops. In an interview…

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  • Blog

Successful partnership between GEFAKO and MEDIA CENTRAL

For a year now, GEFAKO, southern Germany's most important beverage wholesaler co-operation, has been relying on MEDIA CENTRAL, the independent reach…

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Reichweite ohne Wirkung: Social Media am Wendepunkt?
  • Blog

Reach without impact: social media at a turning point?

For years, social media was seen as the place where brands could reliably reach their target groups. Platforms are growing, usage time is increasing…

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